Thoughtful community cultivation.
Intentional influencer strategy.
Joyful content creation.
Former classroom teacher turned game developer, marketer, and event organizer, with nearly a decade of experience dedicated to curating games and developing sustainable and thoughtful gaming studios and communities.
Over the last decade, I’ve launched over fifteen titles as a community manager, communications manager, producer, and senior influencer manager. These projects include critically acclaimed games Is This Seat Taken?, Pacific Drive, Ultros, Tchia, Sifu, Scorn, Garden Story, and more, reaching millions of players.
In addition to leading global influencer and community campaigns, my time as advisor at Kowloon Nights allowed me insight into the game pitching and funding process. In my role there, I recommended studios for project funding and provided insight and recommendations to signed teams throughout their development. Currently, I continue my work with both influencer strategy as well as publishing titles through Wholesome Games, where I am one of our partners co-leading both showcase and publishing efforts. I also co-own the studio, Soft Not Weak, and recently launch Spirit Swap: Lofi Beats to Match-3 To with the team there.
Outside of my work in game marketing, influencer strategy, community development, and publishing, I create content using the handle Kimchica. The primary goal for my content creation is to highlight games with unique mechanics, intriguing worlds, and themes that encourage self-reflection, kindness, and hope. In conjunction with that, I founded Geeks & Grounds, a monthly game club (which includes a podcast and newsletter) where the community plays — and discusses — titles together. I am is also a co-host of The Indie Council, a podcast covering indie games and the industry.